| Sub-topic |
Syllabus |
|
History of Fashion
|
- The origins of fashion
- The role of photography in shaping fashion trends
- Major historical movements in fashion photography
- Society photographs of aristocrats, actresses and society models wearing their clothes in 1910
- Chic
- Neo-classicism of the 1930s
- Fashion arrives in advertisements 1930s
- Supermodel 1940’s
- Dynamic location Photography 1940’s
- Romantic/impressionistic
- Modernism
- Androgyny
- Contemporary
- The use of human sexuality in fashion and advertising photography
- Role portrayal of strength or submission
- Use of nudity in fashion, advertising, and fine art photography
- Body image standards and self-image issues
- The role of photography in changing cultural standards of body shape, perceptions of beauty, and the level of acceptance concerning the use of sexuality
- Ethical considerations concerning body representation
- Photographic masters and trendsetters.
- Adolph De Meyer
- Louise Dahl-Wolfe
- Horst P. Horst
- George Hoyningen-Huene
- George Hurrell (Glamour)
- Richard Avedon
- Helmut Newton
- David Bailey
- Irving Penn
- Contemporary and emerging photographers
|
|
Overview of Production |
- Composition through pose, propping, and scene elements
- Make-up
- Hair
- Lighting patterns and effects
- Hard light
- Soft light
- Contrast for mood and effect
- Studio/location
- Sensitivity, set and model considerations
- Digital retouching
|
| Fashion/Model Headshots |
- Pose
- Expression
- Applications of lighting
- Lighting styles
- Use of low and high key
- Background selection
|
|
Working With Models and Figure Fashion |
- Visual mood
- Black and white vs colour
- Model portfolio requirements
- Model promotion piece, “Zed Card”
|
| Catalogue Fashion and Fashion in Advertising |
- Visual advertising
- Model as a prop
- The role of the stylist
- Studio figure fashion
- Location figure fashion
- Non-figure fashion
- Flats
- Stacks
|
| Fashion Still Life |
- Impact of product advertisement
- Beauty point of purchase displays
- Fashion and beauty products in advertising
- Product lighting styles and techniques
- Effective use of propping and background/surface materials
|
| Image Retouching and Colour Correction |
- Colour corrections for proper skin tone
- Colour corrections for accurate garment or object reproduction
- Retouch methods for skin, eyes, and clothing
- Advanced retouching techniques
|
